About The GFB

In 2010, two brothers (with some gluten problems) felt strongly that there should be a gluten-free protein bar that tasted great AND had quality, healthy ingredients. While this seemed like simple idea, no other bars on the market seemed to be doing that, so they decided to make it themselves, and with help from their partners, Ben and Jeremy, The GFB was born.

What started as two flavors of bars, The GFB now produces six flavors of their well known protein bars, as well as six flavors of their “bites” products (all the great things of the bars but in tasty bite size morsels) that are carried in thousands of stores across the US and Canada. While many things have changed over the years, the dedication to creating a quality product in a sustainable manner has not.

The Change We Seek®

The GFB aims to keep things simple…from the simple, healthy products that they produce to the honest, and fair treatment of their customers and employees. The GFB believes there is a place in this world for a company to be able to do the right thing AND still make a profit.

They also feel strongly that people need and deserve quality food at a fair price. They have proven that dedication through their efforts in becoming gluten-free, vegan, and non-GMO project certified . Additionally, The GFB is a straight forward brand – no flashy marketing teams or packaging going on over there and they pass those savings on to their customers.

Lastly, The GFB, unlike many other national brands, continues to make their product in their own facility, employing a local work force, and making their local community a better place to live and work.


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