For more than 100 years, MARS Chocolate North America has made the world’s most beloved chocolates. With a rich heritage in chocolate making, we have a thirst to learn and share everything there is to know about chocolate. It’s our legacy.

Chocolate has been woven through the fabric of our culture for centuries. The stories of chocolate are the stories of our ancestors. That is why MARS partners with historic sites and museums across North America to share educational presentations that allow you to taste the journey of chocolate through time. We created American Heritage Chocolate, to let you taste history. It is an authentic historic chocolate product that uses only ingredients available in the 17th Century.

cocoa beans


MARS Chocolate North America is the North American chocolate operations of MARS, Incorporated. In 1911, Frank C. Mars made the first MARS candies in his Tacoma, Washington kitchen and established MARS’ first roots as a confectionery company. In the 1920s, Forrest E. Mars, Sr. joined his father in the business and together they launched the MILKY WAY® Bar. In 1932, Forrest, Sr. moved to the United Kingdom with a dream of building a business based on the philosophy of a “mutuality of benefits” for all stakeholders — this vision serves as the foundation of the MARS, Incorporated we are today.


Based in McLean, Virginia, MARS has net sales of more than $33 billion and six business segments including Petcare, Chocolate, Wrigley, Food, Drinks and Symbioscience. More than 72,000 Associates worldwide are putting our MARS Principles in action every day to make a difference for people and the planet through our performance.

For a list of our brands and more information, please visit




At Mars we take our responsibility for marketing our brands appropriately very seriously. We have a Marketing Code that governs all our promotional activity and states that we only promote our products to people aged 13 and over as this is the age at which we believe that people can make informed choices about sensible snack consumption.

We apply our Marketing Code to all our advertising and communications and are committed to providing you and your family with suitable and transparent information about our products.

For more information about how we promote our products responsibly, please follow the link to the Mars Marketing Code.

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