Our Story

The journey started when Jackie asked her husband, Mike to go on a quest for her favorite candy… licorice. Hers was a special request – it needed to be consciously crafted with select ingredients, as well as gluten and GMO free. What began with licorice, evolved into a plethora of delicious family favorites. Lovely was started with hopes to sweeten a lovely wife’s and families’ world – and yours too!


Our Products

Consciously Crafted© in small batches with only the finest, pure and simple ingredients. No artificial colors, flavors or trans fats. Non-GMO, gluten free & kosher.


Natural, soft buttery caramels use real butter, sweetened condensed milk an pure vanilla to create a decadent, elegant treat. Dairy used is hormone free.

Pretzel Balls

Salty and crunchy gluten free pretzel center, covered with a sweet and smooth dark chocolate!

Fruit Chews

Our all natural chewy candies are made with real fruit and coconut bits! No artificial colors or flavors of any kind!

Gluten-Free Licorice

Gluten-free, premium quality licorice. These delectable, bite size candies combine natural flavors and ingredients with true licorice extract for a lovely flavor experience.


Chocolate Truffles

Made with Honey Just two or three ingredients! – raw honey, natural extracts, and pure 99% dark chocolate liqueur. The honey is thick and smooth with no messy drips, and the chocolate is crisp with the right amount of bitterness for a balanced and healthful treat

Coconut Chips

Crisp and crunch coconut chips covered in a rich dark chocolate. Pure and simple for a sweet organic and vegan treat!


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