we believe the less you add, the more you actually taste

We slice real fruit and veggies and bake them up slowly for a one-of-a-kind crunch.

a few of our faves

“It was love at first bite. Our whole family is snacking on these any time of day!”

Jenna S.


simply made

We believe it’s the simple things that make life a little fuller. Our crave-ably crunchy snacks are made from simple, real ingredients.

sourced from nature

It all starts with picking the ripest fruit and digging up the freshest veggies

simply sliced and baked

We then slice and slowly bake our fruit and veggies to crunchy perfection

eat real anywhere

Our chips are an easy healthy choice to snack on at home or on-the-go

our values

  • 1

    Simplicity: We believe less is more, in snacking and beyond

  • 2

    Goodness: A snack should not only taste good, but also be good for you

  • 3

    Be Real: We bake it just as nature made it, all we add is the crunch

  • 4

    Live Fully: It’s the simple things that bring the most joy to everyday life

goodness, inside and out

committed to non-gmo

Our commitment to non-GMO reflects our belief that simple, real ingredients make the absolute best products

giving back to the community

We bring our beliefs to life by proudly supporting local community and environmental organizations

a growing family

Born of the simple idea that less is more, we started slicing and baking apples at the family farm in Washington. From there, word of these surprisingly crunchy snacks quickly caught on and we began stocking local shops and markets.

living life fully

While we’ve outgrown the local farmer’s market, we’re still committed to making simple snacks that are simply delicious. Today, we offer an array of snacks, all made from simply baked whole fruits and veggies, that can now be conveniently found across the country.

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