Who We Are

Luckybars™ were born from Hope and Yes!… a little luck. Here I was, a mom of two amazing boys one of whom is an adventurous eater and my little one…well I could count on one hand the food he would eat. Unfortunately – his only real source of protein was milk and the rest of the food he would eat was plain carbs (plain bread, plain pancakes, plain waffles and you guessed it – plain crackers). We tried everything from sharing foods, games …even bribery (what kid wouldn’t eat an egg in exchange for a toy)! One day while on a family vacation, I had some protein bars with me that my dear friend made in his bakery. I liked to keep them in my purse because they were great to have any time someone was hungry or when lunch simply was not going to happen on time. My oldest asked for one on an airplane and to My Surprise My Little One Took A Bite.  What was shocking was that he LOVED it and asked for his own! Naturally my oldest gave him that one and we watched him eat the whole peanut butter chocolate bar and even lick his fingers. I thought “WOW…I AM SO LUCKY”! At that moment I realized that he just had more protein than 2 eggs, which would be nearly impossible to get him to eat. I knew then that I had to share this with all moms of picky eaters, athletic kids who grab fast food, and even for themselves. I was so lucky to have protein, high quality ingredients and real nutrition for my son…now we could help provide better nutrition for kids everywhere.

Today, Luckybars™ can be enjoyed by kids and families everywhere and they are improving the nutritional outlook for moms of picky eaters. I know how hard it can be and how stressful it is when you are always worried about if your child is getting enough protein. It’s my true joy and privilege to share Luckybars with you and your little ones. I hope you love them as much as we do. I count my Lucky Stars each day for the protein!

Meet Our Panel Of Experts

Jamie OberwegerChief Mom and Luckybar Founder

Jamie is mom to two boys, and it is her story that inspired the launch of the Luckybar brand. Despite her continued efforts to get her young son to eat, he simply would not eat protein-rich and/or nutritious foods. He would only eat carbs…bread to be exact. His only source of real protein was milk, but not enough to give him a proper amount of protein each day. Finally, when he tried one of the peanut butter bars from Dr. Moulavi, he loved it and Jamie knew she had to share these with moms of other picky eaters everywhere. Jamie and her oldest son created stories to entertain her youngest son – which eventually evolved into the stories of Luke and Lucy Lucky today. Jamie continues to be an avid supporter and advocate for children’s nutrition.


11 Stars & A Halo

Luckybars will always feature the signature blue halo representing a halo of wellbeing and accompanying 11 stars, which represent 11 key benefits of proper nutrition on children:

Healthy weight for height

Improved mental well-being

Ability to help learn and concentrate

Good energy level

Easier recovery from illness or injury

Improved self-esteem

Strong bones and muscles

Faster wound healing

Reduced risk of heart disease, stroke, diabetes, cancers and bone diseases

Ability to help fight off sickness and disease

Creating good nutritional habits for life



Let’s face it… Kids are awesome! They are inquisitive, funny, kind, silly interesting and so much more. They are also not all the same, which is why we have created multiple flavors to appeal to so many children.


Why Protein?

What is protein and what does it matter? How much should my child have?

  • Protein is critical in growth and development, immunity, and maintaining a strong heart & lungs*
  • It also helps produce the energy that children need to play and learn – 10% of a child’s energy comes from protein! *
  • Proteins maintain and replace body tissue, such as muscles, bones, blood, and body organs*

*Source: San Francisco Chronicle

Protein is key for kids health and wellness. If you can make protein taste great like a carb, kids will eat more protein, be healthier, gain muscle and do better in life– Dr. Sasson Moulavi

Eat This… Not That!

Leading Fast Food Chicken Nuggets 6-piece
  • 13g Protein
  • 280 calories
  • 18g Fat
  • 540mg sodium
  • 40mg cholesterol
  • 18g carbohydrates
Luckybar Pirate Peanut Butter Chocolate
  • 13g Protein
  • 140 calories
  • 4g Fat
  • 150mg sodium
  • 0mg cholesterol
  • 13g carbohydrates
Leading Mac n Cheese Single serving size
  • 11g Protein
  • 259 calories
  • 3g Fat
  • 561mg sodium
  • 10mg cholesterol
  • 48g carbohydrates

Luckybars… What’s In Them!

We believe that simplicity is a good thing. I only make products that I am happy to give my own children to eat. When you give your child a Luckybar, you know that you are giving your child real protein without unnecessary ingredients. Made from superior ingredients.

All Luckybars…

  • Have more protein in each bar than 2 large eggs!
  • Low sugar
  • Low carbohydrates
  • Low sodium
  • No cholesterol
  • Low fat
  • Enjoyed by picky eaters everywhere!


  • Small enough for little hands and little bellies, but large enough to fill them up with high quality ingredients
  • Crafted in small batches by people who care about the food we make for your family
  • Delicious and natural bar with no fillers or preservatives
  • Founded by a Mom… Crafted by a Doctor


What’s Not In Them!




Pin It on Pinterest

Share This