“Sometimes, just when you think you’ve tasted every single amazing treat ever created, something comes along that raises the bar to levels that you couldn’t even imagine! For me, that “something” is Ethel’s Baking Co.!

Everything from the wholesome, beautiful packaging, to the very last bite.. each detail is dripping in decadence! Each flavor is better than the last! Individually wrapped so you can toss them into your beach bag, into a snack basket next to the pool, or as a BBQ ‘hostess’ gift~

Hot Girl Summer is now Sweet Succulent Summer!”

Thank-you Ethel’s! xo

Our Story

Ethel's Founder Jill Bommarito

Ethel’s Baking Co. is a premier baking company, spreading decadence that just happens to be gluten free. Our company was founded in 2011 by Jill Bommarito, with the intention of providing superior, old fashioned baked goods in the market place, getting them to the consumer as quickly and conveniently as possible.

The idea for Ethel’s came about when Jill hosted her first Christmas dinner for the extended family. Celiac Disease has been in her family for over 30 years. Many members had bemoaned the necessary gluten free options in the past. Jill decided to make a complete dinner that no one would know was perfect for a gluten free diet, topping it off with the now famous Pecan Dandy Bars for dessert. When the gluten-full as well as the gluten free indulged and raved further, the idea for Ethel’s came to life.

Ethel’s goal is to grow our product line nationwide for those individuals and families who desire a gluten free diet. In stores our baked goods are typically offered in the fresh baked areas, often along with traditional baked goods. Many of our passionate followers have no gluten intolerance of any kind. The idea that those with intolerance or choosing a gluten free lifestyle can purchase “real” food, reminiscent of the goodness they grew up with, has been a very powerful force and created an extremely loyal customer following.

We are committed to making a difference in the world of food and the world at large. Our team is here to provide the best customer service to grow our relationship with our stores, and ultimately spread more joy by sharing Ethel’s.


Our Original Pecan Pie Bar, the Pecan Dandy, is the bar that started Ethel’s and more. Inspired by Grandma Ethel and pecan pie, the Pecan Dandy is like no other pecan pie bar you’ve ever tasted.

Now individually wrapped for easy sharing and on-to-go enjoyment! 18 individually-wrapped bars total.

It all starts with a sweet buttery shortbread crust. The flakiest pie crust you have ever had, with the butteriest shortbread cookie that melts in your mouth. Top that with real, handmade caramel, made using only real butter, brown cane sugar, pure vanilla and clover honey, stirred with love, just like grandma made. Add whole pecans to that caramel and spread it generously over our buttery crust. This is the pecan pie bar that makes people smile, roll their eyes in amazement and ask out loud, “What is this?!!!” We have to give thanks to this original pecan pie bar for helping Ethel’s have a special place in the hearts of many, as it continues to be our number one seller year after year since launching in 2011. There’s really nothing quite like it.

Shelf Life: You can enjoy your Pecan Dandy Bars for up to two weeks at room temperature! If you’d like to enjoy them for longer, put them in the freezer for up to 6 months and thaw at room temp for 2-3 hours for perfectly fresh flavor.

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