Thinful grew from the simple desire to make healthier snacks that let people indulge without guilt. Handcrafted in small batches, we toss our signature sweet glaze over a mix of buttery popcorn, decadent caramel corn, and salty pretzels. Each flavor is finished with either a luscious drizzle or a delectable sprinkled topping – making every bag of Thinful sinfully delicious. Now, craveable indulgence and low-sugar healthfulness go hand in hand. Or rather, hand in bag.
Here’s the big takeaway: we took away most of the sugar. We replaced it with our all-natural sweetener blend for only 2 grams of sugar and 60 calories per half-cup. The flavor is sweeter than table sugar and without any aftertaste. So, unlike other “Thin” snacks, ours are actually thin. Best of all, a heart-healthy serving of fiber balances out the rush for a zero-crash snack beyond compare.
The proprietary blend of natural sweetener allows Thinful to taste amazing while having as much as 70 percent less sugar than comparable brands. The flavor is sweeter than table sugar and devoid of any aftertaste. Thinful expertly handcrafts each small batch—tossing a smooth signature glaze over buttery popcorn, decadent caramel corn, salty twist and waffle pretzels. Each flavor is perfected with either a luscious drizzle or a delectable sprinkled topping.
Thinful is for everyone who wants a great tasting snack. It also offers a healthy serving of fiber, eliminating sugar spikes and crashes. The initial product line is available in five flavors—Chocolatey Drizzle, Peanut Butter, Sea Salt Caramel, Snickerdoodle, and Birthday Cake—making every bag sinfully delicious.
“We are thrilled to announce that we have successfully created a low calorie, mouthwatering low sugar, snack for consumers to enjoy,” said Thinful CEO, Mark Stephens. “We believe the most difficult decision our customers will have to make is which flavor to choose, rather than having to read the back of every other package to compare ingredients.”
According to a 2020 Food & Health Survey from the International Food Information Council (IFIC), 74 percent of consumers were trying to limit or avoid sugars. The Food Industry Association also shared consumer research that showed low sugar is the number one product claim consumers looked for most.
Made in the United States, Thinful grew from the simple desire to make healthier snacks that let people indulge without any guilt.