Who we are

/ iː.ˈkwō / – ee-kwo

Derived from the words ECO, meaning not harmful to the environment and STATUS QUO, meaning existing state or condition, EQUO stands for the ideal of creating products with minimal impact to the environment.

EQUO products are designed harnessing the raw power of mother nature to replace single-use plastics. We are uncompromising in our mission – all our products are 100% natural, plastic-free, non-toxic, chemical-free & biodegradable and compostable.

Our Mission

To provide a variety of truly eco-friendly solutions for everyday items through providing products that are 100% natural, plastic-free, non-toxic, chemical-free & biodegradable and compostable.

Our Values

  • Zero-net impact – We deliver products that are directly from the raw power of mother nature. We believe that truly eco-friendly solutions will leave the earth as naturally as they came in. Our products are 100% biodegradable and compostable.

  • Local support – Our products are sourced from regions that support local farming initiatives. We strive to support the community as much as we do mother nature.

  • Fun – While we believe that preserving the environment is serious business, we also believe in having fun. We don’t focus on the negatives and take ourselves too seriously.

  • Small actions – We believe every action, no matter how small, is a step towards helping preserve the earth. Rome wasn’t built in a day, and neither will restoring the environment to the way it once was.

Our Founder

Marina was born in Canada, years after her parents immigrated during the Vietnam War. She studied at the University of British Columbia’s Sauder School of Business, graduating with a Bachelor’s of Commerce with a focus on marketing. She was shortlisted as a Finalist in the Globe & Mail Cannes Young Marketers Competition and has over 10 years of brand management and marketing experience. With the inspiration of trying to build a sustainable future for her nephew, preserving the world’s beautiful environments like where she grew up in Vancouver, British Columbia, working to support local economic growth and job creation from her parent’s hometown, and the desire to raise Vietnam’s profile as a global leader in sustainability and innovation, she decided to venture on her own to bring to the world truly eco-friendly solutions through the sustainable brand, EQUO.

Marina is attempting to change the way sustainable brands approach consumers, through a welcoming message of “every little action helps”. It’s a stark contrast to the all-or-nothing dogma that often repels consumers who are just starting or looking to switch to a greener lifestyle.

Recently Marina was named one of FLIK’s 21 Womxn Entrepreneurs to watch in 2021.